It's A New Beetle Thing

I don't know what it is exactly, but this picture seems to illustrate one of the great things about the New Beetle. It's fun, it's cute (ok, that's an opinion, but one that quite a few folks share), it's got loads of personality, and the people who drive it seem to appreciate those qualities. Notice that the girl is wearing a jacket that is the same color as the car. Notice that they chose to pose with the car, and that they purposely left the lights on. It's just a VW thing, I dunno how else to describe it. But, I will say this, it's pretty cool!